Yesterday I was sitting with a couple notable Apple writers and they were taken aback with the device I was writing my article with—a 12.9-inch iPad with the Brydge keyboard. I’ll grant you, at first glance it’s easy to get confused about what device I’m using. It looks like a MacBook Pro, but it’s not. It’s an iPad and a clip-on Bluetooth keyboard.
But once they realized I was working on my iPad, the larger issue was that they both didn’t really understand why. And I realized, this is an interesting area where the Apple world—which is often viewed as monolithic from the outside—is actually segmented in a few interesting ways. Those of us who work on the iPad are a loud, passionate group—but there are many people who would just prefer to use a MacBook. I don’t think these positions are necessarily in opposition—not every Apple product is for every person, and that’s fine. But it was an interesting reminder that even among my peer group, there are plenty of people for whom the progression of the iPad as a productivity device is an interesting story, but not one with any personal impact.
Interessant, dass selbst im Kern der Apple-Blase das iPad als Arbeitsmaschine noch nicht ernst genommen wird. Ich bin gespannt ob iOS 11 daran etwas ändern wird. Mein Fazit aus der WWDC-Keynote ist jedenfalls, dass Apple an seiner Vision vom iPad als Computer der Zukunft und als Computer für Jedermann festhält. Und dies ist, was für mich als iPad-Enthusiast zählt.